소주
soju
Korean
“Korea's beloved spirit outsells every other liquor on Earth — yes, more than vodka.”
Soju (소주, 燒酒) means 'burned liquor' — so (燒, burn/distill) + ju (酒, alcohol). The name describes the distillation process.
Mongol invaders brought distillation technology to Korea in the 13th century. Koreans adapted it to local grains, creating soju.
Traditional soju was made from rice, but during rice shortages in the 20th century, sweet potato and tapioca became common bases. The modern, diluted version (around 17-20% ABV) is sweeter and smoother.
Soju is the world's best-selling spirit by volume — over 90 million cases annually, mostly consumed in Korea. Korean dramas have spread soju culture globally.
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Today
Soju has become synonymous with Korean nightlife — the green bottle, the small glasses, the communal drinking culture.
As Korean pop culture conquers the world, soju follows. The 'burned liquor' is teaching the world to drink Korean-style.
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